Who Are We:
Hi, we’re Whym. Let us tell you a little about who we are and what we do.
Whym is a modern, seamless shopping experience with one bag built for everything online. We make commerce effortless by helping brands capture intent-to-buy and close the sale wherever they meet their customers.
When shoppers prepare to make a purchase, they ask themselves, “to buy, or not to buy?” Whym is the third option. Whym gives shoppers the ability to text themselves the items they’re interested in, but not ready to purchase right away — collecting items from multiple brands in one universal bag — boosting sales and impressions for sellers, and simplifying shopping for the customer. A win/win.
Whym is the brand of consumer trust for social selling. We create confidence, convenience, and seamless shopping experiences.
Join us and build the brand that’s changing the way we shop & sell.
Who Are You:
We’re Looking For a Digital Acquisition Advertisin Specialist who will be responsible for managing Whym’s paid advertising campaigns. As a consultant, you will work autonomously to set-up, manage, execute campaigns, but you will work closely with our Product Marketing Manager on the overall strategy and to continually refresh creative and copy assets. This is a part-time contract position, with an opportunity to grow with the company (potentially to a full time role in the future).
Requirements:
- Bachelor's Degree in marketing, communications, or technical field
- Minimum of 3+ years of experience buying and optimizing digital ads
- Proven experience as a digital marketing specialist including digital advertising, social and email marketing with good knowledge of Search Engine Optimization (SEO) best practices
- Experience at a SAAS company and/or agency working on SAAS client projects
- Excellent written and verbal communication
- Ability to build relationships internally & externally and work with key stakeholders across the organization
- Hands-on experience with media planning and audience segmentation, leveraging first- and third-party data
- Understanding of tracking requirements and the breadth of paid media units for tactics including: Social, search, content syndication, traditional
- Is tuned into bleeding-edge behavioral, marketing and social trends.
- Reliable, trustworthy and autonomous.
- Experience executing paid search
- Experience ad buying and executing strategies on the following platforms: Meta (Facebook, Instagram), Twitter Ads, LinkedIn Ads, Google Ads, Google SEO
- Experience developing reporting to show ad performance and funnel metrics
Intangibles:
- The ideal candidate must demonstrate a passion & vision for digital advertising, exhibit excellent problem solving, analytical, communication, and campaign optimization skills
- Thrive in an ambiguous environment and drive impact across teams
- Experience, hunger and speed of start-up.
- Move, adjust, shift, iterate, grow and execute at high speed
- A fast learner with a good sense of judgment and original thinking
- Creative and iterative mindset
- Bias towards action
Responsibilities:
- Set-up, manage, execute, and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals
- Primary individual responsible for maintaining and updating web properties (layouts, copy, tags, photos, listings, titles, metadata, etc.)
- Identifies needs for new creative assets and works closely with Product Marketing Manager to continually optimize library
- Collaborates with marketing content writer on SEO improvements; Assists with layout, code and copy updates within marketing automation system
- Serves as the primary owner of digital campaign setup
- Assists in research of target markets and clients as directed
- Collaborate with data team to ensure tracking and pixels are installed and working
- Work with data team to develop reporting (ad performance, funnel metrics) as requested by executive team
- Manage allocated ad spend budget